In 1999 I started in the business of recruitment of IT Professionals and business consultants. While setting up the business, I was very inspired by the work of Seth Godin to reach out to potential candidates and clients.
I read Seth Godin’s book on permission marketing and started to apply the proposed principles rigorously towards registered candidates. I can tell, the principles of permission marketing supported high quality connections for important stuff in life ( – like having meaningful work is – ). After years of hard work – 30.000 potential candidates were registered.
But there was a fork in the road for the work that Co:Inpetto was taking up.
The playing field was getting designed for a privacy disaster and imbalance of interests between stakeholders due to dysfunctional business models. While a huge opportunity for much better design was (and still is) also a choice.
Fork in the road ?
Let’s Take The High Road.
It feels good that have read one of my first professional hero’s today. Seth Godin writes about the GDPR and the marketers dilemma. Read his blog here. In the podcast included Seth Godin talks about media, our culture, aligning interests and our responsibility to create the culture we want. It feels like coming home.