Lieve Vereycken

Co-Inpetto taught me that dealing with privacy data properly offers deeper engagement with talent pools. The PDS (personal data service) idea was born, and innovation became unstoppable.

Co-Inpetto started in the recruitment market for IT professionals and business consultants in 1999, a market that got dominated by the use of LinkedIn. As an economist in HR, I couldn’t go with that flow. LinkedIn had a problematic relationship with the data privacy law and fed the following dynamics:
– a positive feedback loop toward monopolistic dynamics and (1)
– a negative feedback loop toward innovation capability building (2)
A doom scenario was in the making while the way of working started to change fundamentally.

It is getting safer to say, let’s innovate.
A perfect storm is going on.

My first idea of the GDPR was that the complicatedness and administrative burden would suck even more innovation power out of society. A symptom of the sickness of our time, which Paul Bessems calls the trust paradox.

But I have to think again.
GDPR made data privacy law enforcement actionable. Data protection authorities are shaking up the online marketing models of BigTech. Procedures in court were not needed.

Austria’s data protection authority did a shake-up by saying that Google Analytics is illegal. And the data protection authority in Belgium is making the online marketing business nearly obsolete by making cookies very difficult. Law is getting its effect.

The platform jobs are on the political agenda, and the great resignation shows that organizations AND job candidates are trying to find their sweet spots to create better prosperity (3).

The data infrastructure that will underpin the new match- and transaction-making is rolling out. Each individual will have a personal digital twin to start the conversation. Contact me if you want to check out how you can go first.

(1) and (2)  learn more about feedback loops in complex systems here.
(3) Read professor Linda Gratton on The Great Resignation here.